Unionaire

My Role

I worked with Unionaire on repositioning the brand and developing its corporate identity, while also supporting its digital presence and business development efforts.

Brand & Corporate Identity

• Led the rebranding and development of the corporate brand identity
• Established the visual direction and brand language across key touchpoints

Corporate & Digital Presence

• Developed the company profile, from content to design
• Wrote and designed the website content and overall digital experience
• Translated the new brand identity across corporate and digital platforms

Business Development

• Led communication and negotiations on behalf of the client for the acquisition of a new distributorship
• Managed the communication between the relevant parties throughout the process

Social Media

• Developed the strategy for launching Unionaire’s social media platforms
• Established the initial content direction and visual presence for the brand online