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The Printshop
Project Details
My first client, my first big challenge, and my first success - a tiny printing shop in an isolated corner in one of Beiruts narrow one way streets.
Today, that tiny shop has acquired a second branch and continues to expand its operations in Beirut and beyond - serving clients in Africa and the GCC.
The Printshop today is the go to supplier for some of the most reputable brands, designers and event planners including: Zuhair Murad, Georges Hobeika, Al Rifai, Strawberries & Champagne and De Gournay (to name a few).
My Role
I worked with The Printshop to build its digital presence and create an identity for the brand through content.
Brand & Creative Direction
- Developed the shop’s digital visual identity and overall creative direction
- Established a consistent look, feel and tone across its content
- Translated the quality and craftsmanship of the physical business into its digital presence
Content
- Developed the content strategy and content plan
- Created, directed and edited content
- Wrote and refined copy
- Managed content publishing across social platforms
Community & Growth
- Managed the online community and day-to-day engagement
- Developed and managed paid advertising campaigns
- Used content and paid media to increase the brand’s visibility and reach