SCBF

SCBF — Syrian Charity Bazaar & Funday

The Syrian Charity Bazaar & Funday was an event communications project where I was responsible for developing the full marketing and communication collateral for the event. This included the materials needed to communicate with vendors and sponsors, as well as the public-facing campaign across print, social media and paid advertising.

My Role

Event Communication & Collateral

• Developed the event's overall communication materials and marketing collateral.
• Designed the vendor booklet, providing participating vendors with the key information and guidelines they needed for the event.
• Developed the sponsorship packages and sponsorship proposal, structuring and presenting the event's partnership opportunities to potential sponsors.
• Designed the main event poster for print, establishing the visual communication for the event across physical promotional materials.

Social Media & Content

• Developed the social media content strategy and creative direction leading up to the event.
• Created and coordinated social media content, including photography and video content.
• Developed short-form video content designed to generate awareness and build excitement around the event.
• Adapted the event's visual communication across different digital formats while maintaining consistency with the overall campaign.

Paid Advertising

• Developed and managed paid social media advertising to support event awareness and attendance.
• Adapted creative assets for paid campaigns and used them alongside organic content to extend the event's reach.

The result was a cohesive event communication system spanning vendor and sponsor materials, print collateral, organic social content, video, photography and paid advertising — ensuring the event had a consistent visual and marketing presence across both professional and public-facing communications.