Sabroso

I worked with Sabroso from the early stages of building the brand, helping shape everything from how the products looked and were priced to how the brand showed up online and in person.

My Role

Brand & Packaging

• Developed the brand identity and overall visual direction
• Worked on packaging design across the product range
• Created a cohesive visual language across physical and digital touchpoints

Product & Commercial

• Assisted with product costing and pricing
• Sourced ingredients and explored suppliers
• Worked through product margins and the commercial viability of the offering
• Contributed to product positioning and the structure of the range

Digital & Content

• Developed the website and customer experience
• Created and directed content for social media
• Developed content concepts and creative direction
• Managed the brand’s digital presence

Events & Experiences

• Developed event displays and branded touchpoints
• Extended the brand identity into physical events and customer experiences

AI & Remote Content Production

• Leveraged AI as a creative production tool to overcome the limitations of working remotely
• Used AI-assisted content selectively when high-quality traditional production wasn't accessible, while keeping the brand’s visual identity consistent