Nam Nam

Nam Nam

The project involved developing a multi-product packaging solution that could work across three different products while maintaining a consistent and recognisable brand experience. Beyond the packaging itself, we wanted to turn the unboxing experience into an opportunity for interaction and learning, creating something that would engage children and leave them with a positive and memorable experience of the brand.

My Role

Packaging Strategy & Design

• Developed the packaging concept and overall creative direction for a solution that could accommodate three different products while maintaining a cohesive brand experience.
• Defined how the packaging should work across the different product variations, ensuring the system remained visually consistent while allowing each product to feel distinct.
• Worked closely with a graphic designer on the technical implementation and preparation of the packaging artwork, translating the creative direction into production-ready designs.
• Reviewed and refined the designs throughout the development process to ensure the visual execution remained aligned with the intended concept and customer experience.

Product-Specific Illustrations

• Developed the concept for product-specific illustrations that would serve both a visual and functional purpose within the packaging.
• Created simple, enjoyable learning activities including colouring, connect the dots and a maze hunt.
• Worked with the designer to develop and implement the illustrations and integrate them into the packaging artwork.
• Ensured each activity was relevant to its corresponding product while maintaining a cohesive visual language across the range.

Website & User Experience

• Contributed to optimising the website user experience, reviewing the customer journey and identifying opportunities to make the experience clearer and easier to navigate.
• Considered the relationship between the physical product, packaging and digital experience to ensure the brand remained cohesive across touchpoints.

Launch Content & Creative Direction

• Developed scripts for launch-content shoots, translating the brand and product proposition into engaging content concepts.
• Structured the scripts around the key product benefits and the intended customer experience, helping guide the content production for launch.
• Ensured the launch content complemented the packaging and broader brand experience rather than functioning as a separate communication layer.

The result was a brand experience that extended beyond the product itself — connecting packaging, play, learning, digital experience and launch content to create a cohesive and engaging customer journey.