{"product_id":"the-printshop","title":"The Printshop","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp dir=\"auto\"\u003e\u003cem\u003e\u003cstrong\u003eMy first client, my first big challenge, and my first success\u003c\/strong\u003e\u003c\/em\u003e - a tiny printing shop in an isolated corner in one of Beiruts narrow one way streets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eToday, that tiny shop has acquired a second branch and continues to expand its operations in Beirut and beyond - serving clients in Africa and the GCC.\u003cbr\u003e\u003cbr\u003eThe Printshop today is \u003c\/span\u003e\u003cspan\u003ethe go to supplier for some of the most reputable brands, designers and event planners including: Zuhair Murad, Georges Hobeika, Al Rifai, Strawberries \u0026amp; Champagne and De Gournay (to name a few).\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMy Role\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eI worked with The Printshop to build its digital presence and create an identity for the brand through content.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBrand \u0026amp; Creative Direction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the shop’s digital visual identity and overall creative direction\u003c\/li\u003e\n\u003cli\u003eEstablished a consistent look, feel and tone across its content\u003c\/li\u003e\n\u003cli\u003eTranslated the quality and craftsmanship of the physical business into its digital presence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eContent\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the content strategy and content plan\u003c\/li\u003e\n\u003cli\u003eCreated, directed and edited content\u003c\/li\u003e\n\u003cli\u003eWrote and refined copy\u003c\/li\u003e\n\u003cli\u003eManaged content publishing across social platforms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eCommunity \u0026amp; Growth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eManaged the online community and day-to-day engagement\u003c\/li\u003e\n\u003cli\u003eDeveloped and managed paid advertising campaigns\u003c\/li\u003e\n\u003cli\u003eUsed content and paid media to increase the brand’s visibility and reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48228630266014,"sku":null,"price":1.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/11.png?v=1789744364","url":"https:\/\/lilianjarmakani.com\/products\/the-printshop","provider":"Lilian's Portfolio","version":"1.0","type":"link"}