{"product_id":"scbf","title":"SCBF","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eSCBF — Syrian Charity Bazaar \u0026amp; Funday\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eThe Syrian Charity Bazaar \u0026amp; Funday was an event communications project where I was responsible for developing the \u003cstrong\u003efull marketing and communication collateral\u003c\/strong\u003e for the event. This included the materials needed to communicate with vendors and sponsors, as well as the public-facing campaign across print, social media and paid advertising.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMy Role\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eEvent Communication \u0026amp; Collateral\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the event's overall communication materials and marketing collateral.\u003c\/li\u003e\n\u003cli\u003eDesigned the \u003cstrong\u003evendor booklet\u003c\/strong\u003e, providing participating vendors with the key information and guidelines they needed for the event.\u003c\/li\u003e\n\u003cli\u003eDeveloped the \u003cstrong\u003esponsorship packages and sponsorship proposal\u003c\/strong\u003e, structuring and presenting the event's partnership opportunities to potential sponsors.\u003c\/li\u003e\n\u003cli\u003eDesigned the main \u003cstrong\u003eevent poster for print\u003c\/strong\u003e, establishing the visual communication for the event across physical promotional materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eSocial Media \u0026amp; Content\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the social media content strategy and creative direction leading up to the event.\u003c\/li\u003e\n\u003cli\u003eCreated and coordinated \u003cstrong\u003esocial media content\u003c\/strong\u003e, including photography and video content.\u003c\/li\u003e\n\u003cli\u003eDeveloped short-form video content designed to generate awareness and build excitement around the event.\u003c\/li\u003e\n\u003cli\u003eAdapted the event's visual communication across different digital formats while maintaining consistency with the overall campaign.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003ePaid Advertising\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped and managed \u003cstrong\u003epaid social media advertising\u003c\/strong\u003e to support event awareness and attendance.\u003c\/li\u003e\n\u003cli\u003eAdapted creative assets for paid campaigns and used them alongside organic content to extend the event's reach.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe result was a cohesive event communication system spanning vendor and sponsor materials, print collateral, organic social content, video, photography and paid advertising — ensuring the event had a consistent visual and marketing presence across both professional and public-facing communications.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48228633116830,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/lilian_website_projects_70e9e881-edc7-4b59-886d-6f540680bd69.png?v=1789853466","url":"https:\/\/lilianjarmakani.com\/products\/scbf","provider":"Lilian's Portfolio","version":"1.0","type":"link"}