{"product_id":"nam-nam","title":"Nam Nam","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eNam Nam\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eThe project involved developing a \u003cstrong\u003emulti-product packaging solution\u003c\/strong\u003e that could work across three different products while maintaining a consistent and recognisable brand experience. Beyond the packaging itself, we wanted to turn the unboxing experience into an opportunity for interaction and learning, creating something that would engage children and leave them with a positive and memorable experience of the brand.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMy Role\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003ePackaging Strategy \u0026amp; Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the packaging concept and overall creative direction for a solution that could accommodate \u003cstrong\u003ethree different products\u003c\/strong\u003e while maintaining a cohesive brand experience.\u003c\/li\u003e\n\u003cli\u003eDefined how the packaging should work across the different product variations, ensuring the system remained visually consistent while allowing each product to feel distinct.\u003c\/li\u003e\n\u003cli\u003eWorked closely with a graphic designer on the \u003cstrong\u003etechnical implementation and preparation of the packaging artwork\u003c\/strong\u003e, translating the creative direction into production-ready designs.\u003c\/li\u003e\n\u003cli\u003eReviewed and refined the designs throughout the development process to ensure the visual execution remained aligned with the intended concept and customer experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eProduct-Specific Illustrations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the concept for \u003cstrong\u003eproduct-specific illustrations\u003c\/strong\u003e that would serve both a visual and functional purpose within the packaging.\u003c\/li\u003e\n\u003cli\u003eCreated simple, enjoyable learning activities including \u003cstrong\u003ecolouring, connect the dots and a maze hunt\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eWorked with the designer to develop and implement the illustrations and integrate them into the packaging artwork.\u003c\/li\u003e\n\u003cli\u003eEnsured each activity was relevant to its corresponding product while maintaining a cohesive visual language across the range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eWebsite \u0026amp; User Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eContributed to optimising the \u003cstrong\u003ewebsite user experience\u003c\/strong\u003e, reviewing the customer journey and identifying opportunities to make the experience clearer and easier to navigate.\u003c\/li\u003e\n\u003cli\u003eConsidered the relationship between the physical product, packaging and digital experience to ensure the brand remained cohesive across touchpoints.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eLaunch Content \u0026amp; Creative Direction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped \u003cstrong\u003escripts for launch-content shoots\u003c\/strong\u003e, translating the brand and product proposition into engaging content concepts.\u003c\/li\u003e\n\u003cli\u003eStructured the scripts around the key product benefits and the intended customer experience, helping guide the content production for launch.\u003c\/li\u003e\n\u003cli\u003eEnsured the launch content complemented the packaging and broader brand experience rather than functioning as a separate communication layer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe result was a brand experience that extended beyond the product itself — connecting packaging, play, learning, digital experience and launch content to create a cohesive and engaging customer journey.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48228632199326,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/6_204c46a2-5567-4bd7-a5e9-5c4c430ace49.png?v=1789744336","url":"https:\/\/lilianjarmakani.com\/products\/nam-nam","provider":"Lilian's Portfolio","version":"1.0","type":"link"}