{"title":"My Work","description":null,"products":[{"product_id":"mint-foods","title":"Mint Foods","description":"\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBuilding a scalable e-commerce food business.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eI co-founded Mint Foods with the ambition of building more than an online grocery store. The business combined a B2C e-commerce operation with a B2B food distribution division, supplying everyone from households and small businesses to hotels, restaurants, cafés and supermarkets.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFrom the beginning, I was involved in shaping almost every part of the business — from defining the commercial model and building the brand to developing supplier relationships, setting up operations and figuring out how to acquire and retain customers.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eMy Role\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBusiness \u0026amp; Commercial Strategy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDefined the commercial vision, business model and long-term growth strategy\u003c\/li\u003e\n\u003cli\u003eBuilt and scaled both the B2C e-commerce and B2B distribution sides of the business\u003c\/li\u003e\n\u003cli\u003eIdentified new market opportunities through customer insights, market research and commercial analysis\u003c\/li\u003e\n\u003cli\u003eDeveloped pricing, promotional and customer-retention strategies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBrand \u0026amp; Marketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the brand strategy and market positioning\u003c\/li\u003e\n\u003cli\u003eLed customer acquisition initiatives across both business segments\u003c\/li\u003e\n\u003cli\u003eBuilt the brand's presence across digital channels\u003c\/li\u003e\n\u003cli\u003eDeveloped marketing initiatives around the different needs of B2C and B2B customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eOperations \u0026amp; Supply Chain\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDirected procurement, supplier relationships, inventory management and warehousing\u003c\/li\u003e\n\u003cli\u003eOversaw logistics, fulfilment, customer service and day-to-day operations\u003c\/li\u003e\n\u003cli\u003eEstablished operational processes and cross-functional teams as the business scaled\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBusiness Development\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt and negotiated strategic supplier partnerships\u003c\/li\u003e\n\u003cli\u003eDeveloped the B2B customer base across hospitality, retail and small businesses\u003c\/li\u003e\n\u003cli\u003eExplored new channels and opportunities for expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eTeam \u0026amp; Execution\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt the team from \u003cstrong\u003e1 to 24 employees within the first year\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eLed cross-functional teams across commercial and operational functions\u003c\/li\u003e\n\u003cli\u003eWorked across the business to make sure strategy translated into actual execution\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48228445749406,"sku":null,"price":1.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/1.png?v=1789744531"},{"product_id":"fresa-desserts","title":"Fresa Desserts","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFresa by Lirios\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eFresa was developed as a standalone consumer brand to take the experience and expertise I had built through Lirios into a broader and more accessible market. I was responsible for developing the brand from the ground up, from the identity and product offering through to costing, pricing, sourcing and the commercial model. A key part of the project was designing an operating structure that could keep costs and complexity low while still creating a strong and distinctive customer experience.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMy Role\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBrand Strategy \u0026amp; Identity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdentified the market opportunity and developed the concept and positioning for Fresa as a standalone consumer brand.\u003c\/li\u003e\n\u003cli\u003eDeveloped the brand strategy, customer proposition and go-to-market direction.\u003c\/li\u003e\n\u003cli\u003eCreated the complete visual identity, establishing the brand's visual language and customer-facing personality.\u003c\/li\u003e\n\u003cli\u003eDeveloped the physical brand experience to ensure the identity translated consistently across the customer journey.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eProduct Development, Sourcing \u0026amp; Pricing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the initial product offering and coordinated sourcing of the required ingredients and materials.\u003c\/li\u003e\n\u003cli\u003eWorked with suppliers to establish product quality, availability and cost requirements.\u003c\/li\u003e\n\u003cli\u003eDeveloped detailed product costing to understand the true cost of each offering and establish commercially viable pricing.\u003c\/li\u003e\n\u003cli\u003eDeveloped the pricing structure to balance accessibility for the customer with sustainable margins for the business.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eLean Operating Model\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned the business around a \u003cstrong\u003esmall-format kiosk model\u003c\/strong\u003e rather than a traditional standalone retail space, deliberately keeping fixed costs and operational complexity low.\u003c\/li\u003e\n\u003cli\u003eDeveloped a \u003cstrong\u003eself-service counter within an established club\u003c\/strong\u003e, allowing Fresa to benefit from existing foot traffic without taking on the cost of operating a larger dedicated retail location.\u003c\/li\u003e\n\u003cli\u003eStructured the model so that the reduced overhead could support more accessible pricing while maintaining the quality and presentation expected from the brand.\u003c\/li\u003e\n\u003cli\u003eDesigned the customer experience around the compact format, ensuring the space remained functional, efficient and consistent with the brand identity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eCommercial Development \u0026amp; Customer Acquisition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the go-to-market strategy and identified opportunities to introduce Fresa to high-traffic consumer environments.\u003c\/li\u003e\n\u003cli\u003eUsed commercial events as an additional sales and customer-acquisition channel, adapting the brand and operation to perform effectively in event environments.\u003c\/li\u003e\n\u003cli\u003eDeveloped the brand's social and UGC presence to build awareness and encourage organic customer-generated content.\u003c\/li\u003e\n\u003cli\u003eFresa generated \u003cstrong\u003e1M+ views through UGC within 12 months\u003c\/strong\u003e and became the \u003cstrong\u003ehighest and fastest-selling vendor at commercial events\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe result was a consumer brand built around a deliberately lean commercial model — combining a distinctive identity, carefully developed products and accessible pricing with a low-complexity operating structure. Fresa became a first-to-market concept in its category while generating significant organic visibility and strong performance across commercial events.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48228623188126,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/2.png?v=1789744479"},{"product_id":"lirios","title":"Lirios","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eLirios was founded as a premium gifting brand, pioneering Nigeria’s artisanal chocolate-covered strawberries and chocolate-covered dates category. I built the brand from concept to market, developing not only its visual identity and product portfolio, but the broader commercial and operational model behind it — from sourcing and pricing to customer experience, partnerships and seasonal growth. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMy Role\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBrand Strategy \u0026amp; Identity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the brand from concept to market, defining its \u003cstrong\u003epositioning, visual identity and overall customer proposition\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eEstablished Lirios as a premium gifting brand centred around handcrafted products, elevated presentation and experiential gifting.\u003c\/li\u003e\n\u003cli\u003eDeveloped the brand's visual language and ensured consistency across packaging, product presentation, digital touchpoints and the customer experience.\u003c\/li\u003e\n\u003cli\u003eDefined the product portfolio and pricing strategy around the brand's premium positioning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eProduct Development \u0026amp; Sourcing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the artisanal chocolate-covered strawberry and chocolate-covered date offering that became central to the brand's positioning.\u003c\/li\u003e\n\u003cli\u003eManaged supplier relationships and sourcing across ingredients, packaging and other product requirements.\u003c\/li\u003e\n\u003cli\u003eDeveloped processes to maintain product quality and consistency while supporting the brand's premium positioning.\u003c\/li\u003e\n\u003cli\u003eContinuously refined the product offering based on customer preferences, seasonal demand and market opportunities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eCommercial Strategy \u0026amp; Customer Acquisition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped and executed the brand's commercial growth strategy across \u003cstrong\u003edigital marketing, seasonal campaigns, partnerships and customer engagement\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eBuilt the business around strong seasonal demand, developing strategies to maximise key gifting periods.\u003c\/li\u003e\n\u003cli\u003eSuccessfully scaled operations to meet peak seasonal demand, achieving \u003cstrong\u003efull booking capacity every Valentine's season since 2023\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eDeveloped the brand's customer acquisition strategy to build both repeat purchasing and long-term brand equity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eStrategic Partnerships \u0026amp; Product Expansion\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdentified and developed a strategic partnership with an established premium florist whose \u003cstrong\u003ebrand reputation, retail location and customer base\u003c\/strong\u003e aligned closely with Lirios' target audience.\u003c\/li\u003e\n\u003cli\u003eStructured a \u003cstrong\u003e30% preferential wholesale arrangement\u003c\/strong\u003e that allowed Lirios to offer the partner's floral collections at standard market pricing while generating incremental margin without holding floral inventory or managing fulfilment.\u003c\/li\u003e\n\u003cli\u003eUsed the partnership to create an \u003cstrong\u003easset-light product expansion model\u003c\/strong\u003e, broadening the gifting proposition while minimising additional inventory, operational complexity and fixed costs. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eIdentified opportunities to extend Lirios beyond its original product category, which ultimately led to the development of \u003cstrong\u003eFresa by Lirios\u003c\/strong\u003e as a separate consumer brand. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eOperations \u0026amp; Customer Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the operational processes required to support product preparation, sourcing, fulfilment and delivery while maintaining the premium customer experience.\u003c\/li\u003e\n\u003cli\u003eBuilt supplier and fulfilment relationships that could support increasing seasonal volumes without compromising product quality.\u003c\/li\u003e\n\u003cli\u003eDesigned the customer journey around the principles of \u003cstrong\u003epremium presentation, convenience and experiential gifting\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe result was a premium gifting brand built from the ground up into a recognised category pioneer, combining distinctive product development, elevated presentation, strategic partnerships and a commercially disciplined operating model. Lirios achieved full Valentine's booking capacity for four consecutive years from 2022 and created the foundation for the development of Fresa as a new consumer brand.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48228624171166,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/3.png?v=1789744450"},{"product_id":"greentech-hydro-farms","title":"GreenTech Hydro Farms","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGreenTech was a hydroponic urban farming operation in Lagos and one of the first of its scale and efficiency in the city. The project involved developing a \u003cstrong\u003ecommercial and operational framework for a fresh produce business\u003c\/strong\u003e operating without storage capacity, where production needed to be closely aligned with confirmed demand. My role extended across commercial strategy, B2B development, retail market entry, product presentation and the operational systems required to create a more efficient and scalable business model.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMy Role\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eCommercial Strategy \u0026amp; B2B Development\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the B2B commercial strategy, positioning locally grown produce as a competitive alternative to imported products.\u003c\/li\u003e\n\u003cli\u003eDeveloped the commercial proposition and supported adoption across major \u003cstrong\u003ehotels, cafés and restaurants\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eIdentified opportunities to strengthen the company's positioning within the hospitality market and build recurring demand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eRetail Product Development\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the company's retail offering, defining \u003cstrong\u003eproduct variants, pack sizes, packaging and merchandising displays\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePrepared the product portfolio for entry into the supermarket and retail market.\u003c\/li\u003e\n\u003cli\u003eLed the company's \u003cstrong\u003eGS1 registration process\u003c\/strong\u003e, enabling barcode allocation and preparing the products for supermarket distribution.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDemand-Driven Operating Model\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned a \u003cstrong\u003epre-sold harvest model\u003c\/strong\u003e that aligned harvest planning with confirmed customer orders.\u003c\/li\u003e\n\u003cli\u003eDeveloped a system where customer demand was secured before harvest, helping minimise waste and improve production planning.\u003c\/li\u003e\n\u003cli\u003eBuilt an end-to-end operational framework spanning \u003cstrong\u003eharvest planning, inventory accountability, order processing, logistics and customer delivery\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eCreated processes to improve visibility and accountability across the movement of produce from farm to customer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFinancial \u0026amp; Operational Structure\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped a structured \u003cstrong\u003ecredit management system\u003c\/strong\u003e to strengthen receivables control and improve cash flow.\u003c\/li\u003e\n\u003cli\u003eWorked on creating an operational structure that could support growth without introducing unnecessary storage and infrastructure costs.\u003c\/li\u003e\n\u003cli\u003eDeveloped processes designed to improve efficiency, accountability and scalability across the business.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe result was a demand-driven commercial and operational model designed around the realities of urban fresh-produce production — connecting sales, harvesting, inventory, logistics and delivery to reduce waste, protect cash flow and create a pathway for GreenTech to expand into both hospitality and retail markets.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48228625154206,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/4.png?v=1789744423"},{"product_id":"re-max","title":"RE\/MAX","description":"","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48228629577886,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/5.png?v=1789744389"},{"product_id":"the-printshop","title":"The Printshop","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp dir=\"auto\"\u003e\u003cem\u003e\u003cstrong\u003eMy first client, my first big challenge, and my first success\u003c\/strong\u003e\u003c\/em\u003e - a tiny printing shop in an isolated corner in one of Beiruts narrow one way streets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eToday, that tiny shop has acquired a second branch and continues to expand its operations in Beirut and beyond - serving clients in Africa and the GCC.\u003cbr\u003e\u003cbr\u003eThe Printshop today is \u003c\/span\u003e\u003cspan\u003ethe go to supplier for some of the most reputable brands, designers and event planners including: Zuhair Murad, Georges Hobeika, Al Rifai, Strawberries \u0026amp; Champagne and De Gournay (to name a few).\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMy Role\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eI worked with The Printshop to build its digital presence and create an identity for the brand through content.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBrand \u0026amp; Creative Direction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the shop’s digital visual identity and overall creative direction\u003c\/li\u003e\n\u003cli\u003eEstablished a consistent look, feel and tone across its content\u003c\/li\u003e\n\u003cli\u003eTranslated the quality and craftsmanship of the physical business into its digital presence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eContent\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the content strategy and content plan\u003c\/li\u003e\n\u003cli\u003eCreated, directed and edited content\u003c\/li\u003e\n\u003cli\u003eWrote and refined copy\u003c\/li\u003e\n\u003cli\u003eManaged content publishing across social platforms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eCommunity \u0026amp; Growth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eManaged the online community and day-to-day engagement\u003c\/li\u003e\n\u003cli\u003eDeveloped and managed paid advertising campaigns\u003c\/li\u003e\n\u003cli\u003eUsed content and paid media to increase the brand’s visibility and reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48228630266014,"sku":null,"price":1.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/11.png?v=1789744364"},{"product_id":"nam-nam","title":"Nam Nam","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eNam Nam\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eThe project involved developing a \u003cstrong\u003emulti-product packaging solution\u003c\/strong\u003e that could work across three different products while maintaining a consistent and recognisable brand experience. Beyond the packaging itself, we wanted to turn the unboxing experience into an opportunity for interaction and learning, creating something that would engage children and leave them with a positive and memorable experience of the brand.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMy Role\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003ePackaging Strategy \u0026amp; Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the packaging concept and overall creative direction for a solution that could accommodate \u003cstrong\u003ethree different products\u003c\/strong\u003e while maintaining a cohesive brand experience.\u003c\/li\u003e\n\u003cli\u003eDefined how the packaging should work across the different product variations, ensuring the system remained visually consistent while allowing each product to feel distinct.\u003c\/li\u003e\n\u003cli\u003eWorked closely with a graphic designer on the \u003cstrong\u003etechnical implementation and preparation of the packaging artwork\u003c\/strong\u003e, translating the creative direction into production-ready designs.\u003c\/li\u003e\n\u003cli\u003eReviewed and refined the designs throughout the development process to ensure the visual execution remained aligned with the intended concept and customer experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eProduct-Specific Illustrations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the concept for \u003cstrong\u003eproduct-specific illustrations\u003c\/strong\u003e that would serve both a visual and functional purpose within the packaging.\u003c\/li\u003e\n\u003cli\u003eCreated simple, enjoyable learning activities including \u003cstrong\u003ecolouring, connect the dots and a maze hunt\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eWorked with the designer to develop and implement the illustrations and integrate them into the packaging artwork.\u003c\/li\u003e\n\u003cli\u003eEnsured each activity was relevant to its corresponding product while maintaining a cohesive visual language across the range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eWebsite \u0026amp; User Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eContributed to optimising the \u003cstrong\u003ewebsite user experience\u003c\/strong\u003e, reviewing the customer journey and identifying opportunities to make the experience clearer and easier to navigate.\u003c\/li\u003e\n\u003cli\u003eConsidered the relationship between the physical product, packaging and digital experience to ensure the brand remained cohesive across touchpoints.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eLaunch Content \u0026amp; Creative Direction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped \u003cstrong\u003escripts for launch-content shoots\u003c\/strong\u003e, translating the brand and product proposition into engaging content concepts.\u003c\/li\u003e\n\u003cli\u003eStructured the scripts around the key product benefits and the intended customer experience, helping guide the content production for launch.\u003c\/li\u003e\n\u003cli\u003eEnsured the launch content complemented the packaging and broader brand experience rather than functioning as a separate communication layer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe result was a brand experience that extended beyond the product itself — connecting packaging, play, learning, digital experience and launch content to create a cohesive and engaging customer journey.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48228632199326,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/6_204c46a2-5567-4bd7-a5e9-5c4c430ace49.png?v=1789744336"},{"product_id":"scbf","title":"SCBF","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eSCBF — Syrian Charity Bazaar \u0026amp; Funday\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eThe Syrian Charity Bazaar \u0026amp; Funday was an event communications project where I was responsible for developing the \u003cstrong\u003efull marketing and communication collateral\u003c\/strong\u003e for the event. This included the materials needed to communicate with vendors and sponsors, as well as the public-facing campaign across print, social media and paid advertising.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMy Role\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eEvent Communication \u0026amp; Collateral\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the event's overall communication materials and marketing collateral.\u003c\/li\u003e\n\u003cli\u003eDesigned the \u003cstrong\u003evendor booklet\u003c\/strong\u003e, providing participating vendors with the key information and guidelines they needed for the event.\u003c\/li\u003e\n\u003cli\u003eDeveloped the \u003cstrong\u003esponsorship packages and sponsorship proposal\u003c\/strong\u003e, structuring and presenting the event's partnership opportunities to potential sponsors.\u003c\/li\u003e\n\u003cli\u003eDesigned the main \u003cstrong\u003eevent poster for print\u003c\/strong\u003e, establishing the visual communication for the event across physical promotional materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eSocial Media \u0026amp; Content\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the social media content strategy and creative direction leading up to the event.\u003c\/li\u003e\n\u003cli\u003eCreated and coordinated \u003cstrong\u003esocial media content\u003c\/strong\u003e, including photography and video content.\u003c\/li\u003e\n\u003cli\u003eDeveloped short-form video content designed to generate awareness and build excitement around the event.\u003c\/li\u003e\n\u003cli\u003eAdapted the event's visual communication across different digital formats while maintaining consistency with the overall campaign.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003ePaid Advertising\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped and managed \u003cstrong\u003epaid social media advertising\u003c\/strong\u003e to support event awareness and attendance.\u003c\/li\u003e\n\u003cli\u003eAdapted creative assets for paid campaigns and used them alongside organic content to extend the event's reach.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe result was a cohesive event communication system spanning vendor and sponsor materials, print collateral, organic social content, video, photography and paid advertising — ensuring the event had a consistent visual and marketing presence across both professional and public-facing communications.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48228633116830,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/lilian_website_projects_70e9e881-edc7-4b59-886d-6f540680bd69.png?v=1789853466"},{"product_id":"c-ceramica","title":"C-Ceramica","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eC-Ceramica — Abuja Showroom\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eThe Abuja showroom project was a mix of \u003cstrong\u003edesign, technical coordination, production management, and remote execution\u003c\/strong\u003e. Working with the C-Ceramica Lagos team, I was responsible for developing the visual and technical system for the VitrA sanitaryware display stands, making sure every individual display worked both aesthetically and practically once the physical products were installed.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMy Role\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eShowroom Display \u0026amp; Installation Planning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped installation guides for each bathroom-set display, using the relevant VitrA installation manuals and product specifications as the technical reference.\u003c\/li\u003e\n\u003cli\u003eMapped the placement of individual sanitaryware components — from sinks and basins to taps, cabinets and other fixtures — against the graphic layouts of each display stand.\u003c\/li\u003e\n\u003cli\u003ePlanned the relationship between the physical products and the printed graphics so that product information and key visual elements would remain visible once the sanitaryware was installed.\u003c\/li\u003e\n\u003cli\u003eEnsured that the individual stands worked together as one cohesive showroom experience, rather than feeling like disconnected displays.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eGraphic \u0026amp; Backdrop Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOversaw the design of the graphic backdrops for the display stands, including the integration of short product descriptions and specifications intended to help customers understand the products on display.\u003c\/li\u003e\n\u003cli\u003eReviewed and refined the layouts based on the exact dimensions and installation positions of the physical sanitaryware.\u003c\/li\u003e\n\u003cli\u003eManaged client review and approval of the final backdrop designs.\u003c\/li\u003e\n\u003cli\u003eWorked closely with a graphic designer who supported me with the technical implementation, artwork preparation and production-ready files.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eProduction \u0026amp; Print Management\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoordinated the production of the final graphics in Beirut, Lebanon, for shipment to Abuja.\u003c\/li\u003e\n\u003cli\u003eLiaised between the graphic designer and printing house throughout the production process, reviewing files and resolving technical requirements before printing.\u003c\/li\u003e\n\u003cli\u003eWorked around the size limitations of vinyl printing by strategically splitting large-scale designs into multiple sections.\u003c\/li\u003e\n\u003cli\u003ePlanned the splits carefully so that seams would fall in visually appropriate areas rather than through important text, product information or key design elements.\u003c\/li\u003e\n\u003cli\u003eOversaw the preparation, numbering and labelling of the printed pieces so the installation team in Abuja could easily identify where every section belonged.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eRemote Installation Execution\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped detailed installation documentation for the on-ground team, including numbered print sections and placement instructions.\u003c\/li\u003e\n\u003cli\u003eStructured the installation process so that the Abuja team could execute the full installation remotely without requiring me or the design team to be physically present.\u003c\/li\u003e\n\u003cli\u003eAnticipated potential installation issues in advance by accounting for the physical dimensions, product placement, vinyl limitations and relationship between the graphics and sanitaryware.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe result was a showroom system that connected the physical VitrA products with the visual communication around them — from the initial technical specifications and artwork through to printing, shipping and final on-site installation.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48228634427550,"sku":null,"price":1.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/8.png?v=1789744273"},{"product_id":"mapei","title":"Mapei Erbil","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMapei — ACE Hardware\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eThe project involved redesigning Mapei's retail display within \u003cstrong\u003eACE Hardware\u003c\/strong\u003e to make the brand and its products more informative, visually engaging and easier for customers to understand. I worked alongside one of Mapei's architects to redesign the display area, develop the supporting graphics and create a more cohesive customer-facing experience. I later worked with the team on social media content to support the brand's digital presence.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMy Role\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eRetail Display \u0026amp; Customer Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWorked alongside a Mapei architect to redesign the existing display area within ACE Hardware.\u003c\/li\u003e\n\u003cli\u003eContributed to the layout and visual direction of the space, focusing on making the display more attractive and informative for customers.\u003c\/li\u003e\n\u003cli\u003eConsidered how the products, information and physical environment worked together to create a clearer retail experience.\u003c\/li\u003e\n\u003cli\u003eCollaborated on the overall design of the area to ensure the display communicated the Mapei offering effectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eGraphic Design \u0026amp; Print Development\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned the \u003cstrong\u003eprinted graphics and supporting visual communication\u003c\/strong\u003e for the display.\u003c\/li\u003e\n\u003cli\u003eDeveloped the layouts and information used within the display to help customers better understand the products.\u003c\/li\u003e\n\u003cli\u003eWorked with the architect to ensure the prints integrated seamlessly with the physical design of the display area.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eSocial Media Content\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSubsequently worked with Mapei on a short-term social media content project.\u003c\/li\u003e\n\u003cli\u003eDeveloped content to support the brand's digital presence and complement the communication established through the retail display.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe result was a more informative and engaging retail display that brought together spatial design, product communication and visual branding to create a stronger customer experience within the ACE Hardware environment.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48295088291998,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/10_6090498c-09d0-4fbd-9472-7ed3f34de940.png?v=1789744572"},{"product_id":"sabroso","title":"Sabroso","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eI worked with Sabroso from the early stages of building the brand, helping shape everything from how the products looked and were priced to how the brand showed up online and in person.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMy Role\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBrand \u0026amp; Packaging\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the brand identity and overall visual direction\u003c\/li\u003e\n\u003cli\u003eWorked on packaging design across the product range\u003c\/li\u003e\n\u003cli\u003eCreated a cohesive visual language across physical and digital touchpoints\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eProduct \u0026amp; Commercial\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAssisted with product costing and pricing\u003c\/li\u003e\n\u003cli\u003eSourced ingredients and explored suppliers\u003c\/li\u003e\n\u003cli\u003eWorked through product margins and the commercial viability of the offering\u003c\/li\u003e\n\u003cli\u003eContributed to product positioning and the structure of the range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDigital \u0026amp; Content\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the website and customer experience\u003c\/li\u003e\n\u003cli\u003eCreated and directed content for social media\u003c\/li\u003e\n\u003cli\u003eDeveloped content concepts and creative direction\u003c\/li\u003e\n\u003cli\u003eManaged the brand’s digital presence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eEvents \u0026amp; Experiences\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped event displays and branded touchpoints\u003c\/li\u003e\n\u003cli\u003eExtended the brand identity into physical events and customer experiences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eAI \u0026amp; Remote Content Production\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLeveraged AI as a creative production tool to overcome the limitations of working remotely\u003c\/li\u003e\n\u003cli\u003eUsed AI-assisted content selectively when high-quality traditional production wasn't accessible, while keeping the brand’s visual identity consistent\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48295092748446,"sku":null,"price":1.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/14.png?v=1789744630"},{"product_id":"yj","title":"YJ","description":"","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48295135936670,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/15.png?v=1789745966"},{"product_id":"blackstone-eit","title":"Blackstone eiT","description":"\u003ch3\u003e\u003cstrong\u003eBlackstone — TDRA Documentation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eContent Development \u0026amp; Technical Documentation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWorked with Blackstone on documentation prepared for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eTDRA Dubai\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, taking existing technical manuals and transforming them into clearer, more structured and professionally presented documents.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eReviewed and analyzed the existing manuals and technical information.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRewrote and reorganized the content to improve clarity, flow and readability while maintaining the required technical information.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStructured the information into a more coherent documentation format, making the manuals easier to navigate and understand.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eWorked with the Blackstone team to ensure the revised content accurately reflected the technical requirements and information needed for the TDRA documentation.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\n\u003ch3\u003e\u003cspan\u003eBlackstone — Corporate Brochure\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eContent \u0026amp; Brochure Development\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWorked with Blackstone on the development of an internal corporate brochure, translating the company's information into a clear and cohesive communication piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWorked with the Blackstone team to organize and refine the content for the brochure.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloped the content structure and flow to ensure the information was presented clearly and logically.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCollaborated on the visual direction and brochure design, ensuring the layout supported the content and communicated the information effectively.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48295149535390,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/lilianwebsiteprojects_1.png?v=1789746526"},{"product_id":"entreprenergy","title":"Entreprenergy","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cstrong\u003eMy Role\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eI worked on developing the sponsorship proposition for Entreprenergy, bringing together the commercial strategy, messaging and visual presentation of the opportunity.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eSponsorship Strategy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped and structured sponsorship packages\u003c\/li\u003e\n\u003cli\u003eValued sponsorship packages and defined the commercial offering\u003c\/li\u003e\n\u003cli\u003eBuilt the proposition around what each sponsorship level could offer partners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eContent \u0026amp; Copywriting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWrote the content and copy for the sponsorship proposal\u003c\/li\u003e\n\u003cli\u003eDeveloped the messaging used to communicate the value of the partnership opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eProposal Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned and structured the sponsorship proposal\u003c\/li\u003e\n\u003cli\u003eCreated the overall layout and visual presentation\u003c\/li\u003e\n\u003cli\u003eTranslated the commercial proposition into a clear, compelling document for potential sponsors\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48295159005342,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/lilianwebsiteprojects_2_20311b29-2f47-4653-bafe-c3cab1791de3.png?v=1789746884"},{"product_id":"lamborghini-x-ducati-riders-event","title":"Lamborghini x Ducati Riders Event","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMy Role\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eI worked on developing the sponsorship proposition for the Lamborghini × Ducati collaboration, bringing together the commercial opportunity, messaging and visual presentation of the partnership.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eSponsorship Strategy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped and structured sponsorship packages\u003c\/li\u003e\n\u003cli\u003eValued sponsorship packages and defined the commercial offering\u003c\/li\u003e\n\u003cli\u003eShaped the partnership opportunities around potential sponsor value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eContent \u0026amp; Copywriting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWrote the content and copy for the sponsorship proposal\u003c\/li\u003e\n\u003cli\u003eDeveloped messaging to communicate the value of the partnership opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eProposal Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned and structured the sponsorship proposal\u003c\/li\u003e\n\u003cli\u003eCreated the overall layout and visual presentation\u003c\/li\u003e\n\u003cli\u003eTranslated the commercial proposition into a clear and compelling document for potential sponsors\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48295563985054,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/lilianwebsiteprojects_4.png?v=1789754128"},{"product_id":"unionaire","title":"Unionaire","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMy Role\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eI worked with Unionaire on repositioning the brand and developing its corporate identity, while also supporting its digital presence and business development efforts.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBrand \u0026amp; Corporate Identity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLed the rebranding and development of the corporate brand identity\u003c\/li\u003e\n\u003cli\u003eEstablished the visual direction and brand language across key touchpoints\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eCorporate \u0026amp; Digital Presence\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the company profile, from content to design\u003c\/li\u003e\n\u003cli\u003eWrote and designed the website content and overall digital experience\u003c\/li\u003e\n\u003cli\u003eTranslated the new brand identity across corporate and digital platforms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBusiness Development\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLed communication and negotiations on behalf of the client for the acquisition of a new distributorship\u003c\/li\u003e\n\u003cli\u003eManaged the communication between the relevant parties throughout the process\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eSocial Media\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped the strategy for launching Unionaire’s social media platforms\u003c\/li\u003e\n\u003cli\u003eEstablished the initial content direction and visual presence for the brand online\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48295590592670,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/7_cef2548d-22f5-4aa4-99b6-1ef1a4dabc7c.png?v=1789754280"},{"product_id":"small-world","title":"Small World","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eThe project involved developing the \u003cstrong\u003eevent stall design and production\u003c\/strong\u003e for Small World. I worked on translating the brand requirements into a physical event presence, ensuring the stall was both visually effective and practical for production and on-site use.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMy Role\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eStall Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eContributed to the creative and visual direction of the event stall.\u003c\/li\u003e\n\u003cli\u003eDeveloped the design of the stall and considered how the brand would be presented within the physical event environment.\u003c\/li\u003e\n\u003cli\u003eWorked through the design with the practical requirements of the space and production in mind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSupported the \u003cstrong\u003eproduction and execution of the stall\u003c\/strong\u003e, working through the technical requirements needed to translate the design into a physical structure.\u003c\/li\u003e\n\u003cli\u003eCoordinated the design and production considerations to ensure the final stall was aligned with the intended visual direction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe result was a physical event presence that translated the Small World brand into a functional and visually cohesive stall designed specifically for the event environment.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lilian's Portfolio","offers":[{"title":"Default Title","offer_id":48302144422046,"sku":null,"price":0.0,"currency_code":"LBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8121\/7950\/files\/lilianwebsiteprojects_1_ae0240fb-deaa-4149-aa74-5788a76c95b2.png?v=1789853635"}],"url":"https:\/\/lilianjarmakani.com\/collections\/my-work.oembed","provider":"Lilian's Portfolio","version":"1.0","type":"link"}